You Don’t Have To Be Everywhere – All The Time!
The secret to social media success is in choosing the right channels that are used by your prospects and customers, and ignoring the channels that have no value to your business. The secret is in knowing which ones to use and how to use them.
If you need to target a small audience of decision makers and they are all on a particular social media channel, you can start a dialogue, provide value and get closer to their issues through making the right connections.
At GSPR we are already seeing our energy, waste, water management and environmental clients getting sales enquiries from articles we have placed on social media on their behalf.