In PR relationships are paramount

Great piece in PR Daily on the importance of knowing your press. Do you have relationships with key journalists in your sector? Do you nurture them? Does your agency ensure they feel valued and look [...]

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5 simple ways to tighten your writing

Lots of good tips here to refine your writing technique  Writing is hard!  You have to make your point succinctly and persuasively, while following a bunch of rules and journalistic standards. Writing is part of [...]

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8 terms to axe from press releases

A plea from a pro! Of course you’re proud or thrilled to announce something—but leave it out of your next press release, please, to improve your chances!   Press releases are great promotional tools, but [...]

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