It's a fact - PR gets you in front of more customers 25 years of successfully creating press coverage and getting businesses in the news has shown GSPR that the first step is to understand our [...]
If you’ve got a great news story to share, that’s hot right now and relevant to your sector, don’t send it out until you’ve read our 9 step fool proof system. With this system, you [...]
Great piece in PR Daily on the importance of knowing your press. Do you have relationships with key journalists in your sector? Do you nurture them? Does your agency ensure they feel valued and look [...]
You want to stay in touch with your customers and have useful material to give them that shows how great your solution is and how your customers have benefited. But what's the best way to [...]
Lots of good tips here to refine your writing technique Writing is hard! You have to make your point succinctly and persuasively, while following a bunch of rules and journalistic standards. Writing is part of [...]
In a recent study researchers at Northwestern University’s Kellogg School of Management say the ‘maximizing mindset’ leads to disappointment - if you call your product “the best” it actually decreases its chance for success. Is [...]
If you get the chance to speak to a journalist - here are some excellent pointers to remember. The first and most important one though, is to work out what messages you would like to [...]
A plea from a pro! Of course you’re proud or thrilled to announce something—but leave it out of your next press release, please, to improve your chances! Press releases are great promotional tools, but [...]
Social media and blogs have considerably changed the media landscape for brands, but it may not have transformed as wildly as it seems, a new study from Nielsen shows, according to PR Daily. The study found [...]
