Project Description

Futura Retail Solutions:

Clear messaging to differentiate the company’s technology and services

THE ISSUE

EPOS and retail management specialist Futura Retail Solutions has been a client since 2006 and we continue to provide PR and marketing communications support to build and sustain awareness of their EPOS technology with leading store groups and retail brands.  Each year Futura invests in a stand at the Retail Business Technology Exhibition where they demonstrate their software to prospects and customers.  Huge resources in time and resources to pay for and man the stand, so Futura needs to be confident they get a fast return on investment.

GSPR’S SOLUTION

Clear messaging to differentiate the company’s technology and services combined with strong news stories, positions the company as an authority in the Fashion and Lifestyle sectors, keeping Futura’s technology front of mind.  So, in addition to writing a release and sending to all key press, GSPR uploaded the show release and previous stories to the Exhibition website to demonstrate their success.

GSPR also wrote a blog for the Futura website which goes to all key customers and prospects and posted about this across Futura’s social media platforms. GSPR then suggested 6 key benefits to post about and began a full social media campaign on the lead up to and at the event ensuring Futura was on all visitor’s minds. GSPR also promoted one of Futura’s customers that was speaking at the event showcasing the success of their retail business, powered by Futura’s system.

RESULT

In 2016 Futura had their best ever show with:

  • 30% more visitors on the stand than any previous show
  • 25% of visitors requested to bid straight after the show
  • More key prospects
  • more web visitors
  • more social media engagement
  • more people signing up to the blog

Futura enjoys a high share of positive media coverage in mainstream Retail and vertical market publications and continues to grow its customer base attracting an increasing number of high profile international retail brands.

CLIENT TESTIMONIAL

“This was our best ever show – we had the right product, the right Futura people on the stand and masses of interested, suitable visitors, who came I’m sure because they’ve seen Futura in the press, responded to our social media activity and due to GSPR’s marketing efforts.”

Tina Royall - Marketing Director, Futura Retail Solutions