Project Description

Saxlund International:

focused campaigns designed to create touchpoint to engage new prospects

THE ISSUE

Saxlund International, a leading specialist in bulk handling solutions, had invested in a large stand at their key industry exhibition and wanted to get lots of visitors to make their investment worthwhile. They wanted to engage with decision makers and influencers who were planning biomass combustion, bulk and sludge handling projects to get onto tender lists. Previously their PR and marketing had not generated enough traffic, their PR was restricted to occasional news stories and there was little LinkedIn and Twitter activity, so their digital and media profile was weak.

GSPR‘S SOLUTION

Every time Saxlund had a new contract story, a customer case study or a technical viewpoint that solved an industry issue, we used our contacts and placed positive Saxlund stories in the energy, water, handling and cement press and focused on how their products solved industry issues. We then posted links to media coverage on social media and began email communications with their prospects.

As well as getting media coverage of Saxlund’s attendance at their show, we filled their online RWM show profile with their latest news, photographs and success stories to make sure Saxlund could be easily found.

After creating and issuing a 5 step email blast campaign inviting prospects, old customers and contacts to visit the Saxlund team at the show and discuss their new projects, over 200 people opened the email invitations to generate dialogue and engagement.

We took media contacts to the Saxlund stand to meet the team and negotiated site visits, viewpoint articles and case studies to keep Saxlund’s profile regularly high in the energy, construction, renewable, waste management and water media.

Following the show, we targeted all new visitors pointing them to the blog, telling them Saxlund would be in touch.

BENEFITS

  • Saxlund has 3 times as many new £multimillion projects to bid on than before
  • 54 new prospects are now on the Saxlund database and receiving monthly emails
  • All visitors had seen Saxlund in the media and knew of recent projects
  • Customer engagement from old customers who weren’t even coming to the show
  • Deepened relationship with existing customers at the show who knew about our latest projects and offerings

TESTIMONIAL

Since using GSPR Environmental, this year at the RWM show everyone coming on the stand had seen us in the industry media and knew about our latest projects. For 3 days solid, we were busy meeting new people, had more visitors than at previous shows and have been invited to get involved in 3 times more £multi-million projects than ever before. GSPR has been instrumental in opening doors for us – very valuable indeed
Matt Drew - Managing Director, Saxlund International