Every time Saxlund had a new contract story, a customer case study or a technical viewpoint that solved an industry issue, we used our contacts and placed positive Saxlund stories in the energy, water, handling and cement press and focused on how their products solved industry issues. We then posted links to media coverage on social media and began email communications with their prospects.
As well as getting media coverage of Saxlund’s attendance at their show, we filled their online RWM show profile with their latest news, photographs and success stories to make sure Saxlund could be easily found.
After creating and issuing a 5 step email blast campaign inviting prospects, old customers and contacts to visit the Saxlund team at the show and discuss their new projects, over 200 people opened the email invitations to generate dialogue and engagement.
We took media contacts to the Saxlund stand to meet the team and negotiated site visits, viewpoint articles and case studies to keep Saxlund’s profile regularly high in the energy, construction, renewable, waste management and water media.
Following the show, we targeted all new visitors pointing them to the blog, telling them Saxlund would be in touch.