http://www.gspr.co.uk Raise your profile, win more business Mon, 08 Mar 2010 15:03:21 +0000 http://backend.userland.com/rss092 en Excellent advice in Management Today on differentiating your company - it also makes it easier to build your media awareness if you're different Why being different is the best way to win Date: 01-Mar-10 Alastair Dryburgh Since when was running with the herd good for a company's performance? It's all about ... http://www.gspr.co.uk/2010/03/why-being-different-is-the-best-way-to-win/ Science fiction turns fact as 'internet of things' draws closer Fascinating piece which started with Bill Gates predicting intelligent fridges becomes ever more a reality - The Guardian Bobbie Johnson, San Francisco guardian.co.uk, Monday 1 March 2010 09.00 GMT Advertising that uses advanced technology - explored in the film Minority Report - is one ... http://www.gspr.co.uk/2010/03/science-fiction-becomes-fact/ - Retailers early adopters of social media - but is it right for all businesses? Interesting article in Internet Retailing this week Where is SEO and PPC heading in 2010? by Sarah Clark on February 19, 10 Independent search marketing agency Greenlight has come up with a list of the top ten trends in ... http://www.gspr.co.uk/2010/02/retailers-early-adopters-of-social-media/ How to maximise your investment in your website So, you’ve invested money in your website and got it up to scratch, but you’re concerned about the number of visitors you are getting? For many small to medium sized organisations this is a typical concern. Here are some basic steps you can ... http://www.gspr.co.uk/2010/02/developing-and-sustaining-web-traffic/ Interesting piece in the Independent on the usefulness of PR people in the digital age - just shows there's nothing like contacts... PR is traditionally perceived as being all about selling stories to journalists, but the media landscape is changing rapidly, so that a powerful blog can overshadow a newspaper story. ... http://www.gspr.co.uk/2010/02/journalists-vs-digital-communications/ The importance of PR - as discussed in the Economist Other firms’ suffering has bolstered the public-relations business Jan 14th 2010 | NEW YORK - From The Economist print edition THE past year or two has tested the idea that all publicity is good publicity, at least when it comes to business. Undeserved ... http://www.gspr.co.uk/2010/01/public-relations-in-the-recession-economist/ 10 top tips to develop leadership Management Today has some excellent tips this month using a boxing theme.  Some good advice here... 1. Be resilient and retain the the desire to succeed The boxer is characterised by a drive to complete and win many rounds of punishment. The boxer also has to demonstrate ... http://www.gspr.co.uk/2010/01/10-top-tips-to-develop-leadership/ Interesting story in Internet Retailing for the green lobby as well as retailers Submitted by Sarah Clark on January 8, 2010 – 2:15 pm  More than half of Christmas shoppers looked for green credentials when choosing online retailers, according to research released by web host 1&1 Internet. The survey of 1,500 consumers found ... http://www.gspr.co.uk/2010/01/half-of-christmas-shoppers-looked-for-green-credentials-when-buying-online/ MT Expert's Ten Top Tips: Generate leads in a recession Date: 20-Nov-09   Great article on Management Today but they forgot a few key points - so I commented on their website - see below When budgets are tight, lead generation needs be done even more carefully. Here are ten top tips. We’re still ... http://www.gspr.co.uk/2009/12/mt-experts-ten-top-tips-generate-leads-in-a-recession/ GAINING CREDIBILITY – How to get a release published In these days when everyone googles the companies they want to do business with, what do people  read?  Is it the carefully prepared information written on the company website or the articles published in their trade press?  What would you rather believe ... http://www.gspr.co.uk/2009/11/gaining-credibility-how-to-get-a-release-published/