Lots of good tips here to refine your writing technique Writing is hard! You have to make your point succinctly and persuasively, while following a bunch of rules and journalistic standards. Writing is part of [...]
An interesting study from PR Daily looks at how our eyes wander over and leave websites - from Neil Patel. When it comes to data, you can't have enough. Crunching numbers, running tests, poring over [...]
In a recent study researchers at Northwestern University’s Kellogg School of Management say the ‘maximizing mindset’ leads to disappointment - if you call your product “the best” it actually decreases its chance for success. Is [...]
Great infographic from Shortstack which lists 16 common word mix-ups that people commit eg the difference between assure and ensure (and even insure).
Good advice from Barry Moltz - The key to getting any business content read is its headline. Take a lesson from print media, articles with boring titles never get read. Here are 20 words to make [...]
Social media and blogs have considerably changed the media landscape for brands, but it may not have transformed as wildly as it seems, a new study from Nielsen shows, according to PR Daily. The study found [...]
Despite new technologies and ways of communicating with your customers and prospects and even though you are most likely blogging and building your social media platforms, #emailmarketing provides the best channel for direct access and [...]
By Courtney Gardner If you want to start a blog, whether for personal or business reasons, the first thing to ask yourself is, “which blogging platforms can I use to get my voice out there?” [...]