Today’s potential customers in the energy, waste, water management and environmental sectors are well informed and have higher expectations thanks to the vast amounts of data available and the increasingly smart mobile technology used to access such data.
To stand out from competitors, clever messaging across your company websites, blogs, social media and news websites can bring potential customers further along the buying process so that they are already well informed before they make direct contact with you to discuss demonstrations or trials.
This may sound simple enough, but in today’s digital world we are more sophisticated and skeptical of sales messages, soundbites, catchy headlines and multiple touch points. Many businesses are not so good at putting themselves in their customers’ shoes and answering the “what’s in it for me?” question. The benefits of choosing your company must be immediately apparent – or you are one click away from losing a potential customer. In the energy, waste, water management and environmental sectors this may mean missing out on an important tender opportunity. How much might that be worth to you?