What are the challenges behind green materials?
In spring 2008, Copeland blogged about the need for a truly green alternative. And, later that summer, his cry found its way to Yulex, an Arizona-based company working to resurrect a low-energy, low-toxin recipe for rubber from guayule, a desert shrub native to North America. Research on the plant peaked during the second world war but was then was shelved. Yulex had restarted the work around 2000 and was making hypo-allergenic surgical gloves, but was seeking a new market. It saw Copeland’s post, and soon its reps came knocking.
Yulex’s efforts are set to pay off later this fall, when Patagonia releases a full wetsuit made from a 60:40 blend of guayule and conventional Neoprene, five years after Copeland initiated the search. “We hope to get that to 100%
This serendipitous match between designer and material maker is, unfortunately, a rare exception. Speaking to Copeland recently, I wondered how many misses Patagonia has evaluated for every successful innovation, such as Yulex, it brings to market. “100? Probably more,” he speculated. “And many, many more don’t even make it that far.”