Creative Sales Literature

Creating Valuable Sales Literature That Your Customers Will Read

As part of your promotional campaign to attract and keep more customers, a range of good quality sales materials containing well-written content and crisp, clear images is a very effective way to get your message across and to complement your online activities.

Today’s digital printing means smaller print runs so you can avoid cupboards stacked full of out-of-date sales literature.

“Solution Driven Brochures That Get You Closer to Your Customers And Prospects”

Contact Us

Boring, Bland Brochures With no Customer Case Studies Are a Waste of a Tree

Sometimes brochures and other sales materials used across the energy, waste, water management and environmental business sectors are a challenge to read, even for industry experts.

Very often the materials focus on detailed technical specifications – but fail to identify the various applications, value and benefits the company’s technology can bring to its customers.

Many brochures and factsheets fail to include relevant case studies or customer quotes and feature dull and incomprehensible diagrams or poor-quality photos.

Are Your Sales Materials Selling You Short?

Many companies have brilliant customer examples which haven’t been written up yet – or they didn’t get good enough photos at the time of the project – but their contact has left.  Other companies have difficult concepts to communicate but haven’t created infographics or diagrams to visualise and simplify complex information, making it more visually appealing and easier to understand. 

If any of this sounds familiar, a bit of effort is all that’s needed to obtain customer quotes, glossy action photos and eye-catching graphics to really bring your brochures, factsheets and other sales materials to life.

Invest Once, Repurpose, Keep up to Date

Brochures are invaluable in supporting your direct mail campaigns, exhibitions, conferences, tenders and sales enquiries. Using digital print and short print runs, you can keep sales collateral up to date with offers of trials and demonstrations, latest developments in your technology, system upgrades, new project wins, customer testimonials and other company or industry news.

Well-designed brochures and other sales materials are very effective in integrating with digital campaigns, to prompt potential customers to contact you. In this way, when your prospect is ready to make a purchase decision, your business is at the top of their mind – and top of their contact list.

Information That Your Customers Want

GSPR Environmental has over 20 years of experience of positioning business entrepreneurs as authorities in their industry and really differentiating their businesses from competitors. 

As specialists in the energy, waste, water management and environmental business sectors, we are skilled in developing informative and compelling content which focuses on the customer benefits of your technology and services.  Printed sales collateral we have created for clients includes:

  • Fact sheets
  • Technical brochures
  • Sales brochures
  • White papers
  • Infographics
  • Case Studies
  • Newsletters
  • Flyers

Results & Benefits

By integrating printed materials with online promotional campaigns, GSPR’s clients regularly feature in the national press, with their company news and case studies being published in leading industry journals as well as broadcast online and on radio.

All of our work has a commercial focus, and in developing tried and tested calls to action we can guarantee you will see an increase in sales enquiries when you use our specialist services.

“With GSPR’s PR, blogging and digital media support, Futura not only attracts more high profile international retail brands such as Rolex, Cath Kidston, Crew Clothing and Oliver Bonas, but also plays a vital role in communicating with our existing customers”
Tina Royall, Futura UK