Set And Forget Is Not An Option
If you have spent any time on the internet in the last decade you will have heard the phrase “Content is King” at some point. Whether it is news stories, case studies, white papers, web pages or blogs, today the type of content consumed has expanded into video, podcasts, e-presentations, fact sheets, infographics, e-books and the list of opportunities repurposing that content is endless.
Content marketing is the creation and distribution of any content relating to your product or service that delivers value and solutions to customer issues and problems. So creating and distributing high value content will drive the right type of customers to your website and business is the way to go.