Archive for the 'retail technology' Category

Why being different is the best way to win

Excellent advice in Management Today on differentiating your company – it also makes it easier to build your media awareness if you’re different

Why being different is the best way to win
Date: 01-Mar-10 Alastair Dryburgh

Since when was running with the herd good for a company’s performance? It’s all about being unique.
We’re number two – we try harder. So went the old slogan from car hire firm Avis. Memorable marketing, but is it any way to run a business? Avis has been trying harder for as long as I can remember (and that’s a long time now), but it’s still only number two.

The problem with companies like Avis – across a diverse range of markets – is that they just aren’t different enough. The days when it was possible to thrive simply by doing the same thing as the competition, only a little bit better, are long gone. Distinctiveness is now the name of the game.

So, if you want to escape a lifetime of trying ever harder for only average rewards, you’ll have to come up with something really different to offer your customers. To this end, MT has gathered together a few examples of Contrarian Champions whose example we can learn from – companies that have deliberately separated themselves from the pack – and outperformed their rivals’ vanilla offerings as a result.

Especially in times of economic hardship, it seems, being different can make all the difference. Just look at the winner of the latest MT Britain’s Most Admired Companies Awards: BSkyB. Here’s a company that is most assuredly not part of the regular media pack, and yet it has shown a clean pair of heels to its rivals – in terms of both commerce and its reputation – over the past 18 months.

more click here – http://www.managementtoday.co.uk/search/article/985301/why-different-best-win/

Science fiction becomes fact?

Science fiction turns fact as ‘internet of things’ draws closer
Fascinating piece which started with Bill Gates predicting intelligent fridges becomes ever more a reality – The Guardian

Bobbie Johnson, San Francisco
guardian.co.uk, Monday 1 March 2010 09.00 GMT

Advertising that uses advanced technology – explored in the film Minority Report – is one use of an internet of things

The idea of a world where even mundane objects like shoes and food can be connected to the internet may sound like a plot culled from Hollywood – but a new report suggests that it is fast becoming reality.

An analysis from the McKinsey consultancy suggests that the “internet of things” – where everyday devices are able to send information over the web – is closer than ever, resulting in a series of new technological and social advances.

Using a variety of technologies, including Wi-Fi and RFID – the electronic chip system used in the Oyster card – all sorts of objects will soon be able will be able to feed data back about their position, status and location. A successful internet of things could help people keep track of their actions or help businesses improve efficiency, it suggests.

And while McKinsey accepts that such systems still have some way to go, the report says that the pieces of the puzzle are now falling into place.

“The widespread adoption of the internet of things will take time, but the time line is advancing thanks to improvements in underlying technologies,” it says.

“Ever-smaller silicon chips for this purpose are gaining new capabilities, while costs – following the pattern of Moore’s Law – are falling. Massive increases in storage and computing power, some of it available via cloud computing, make number crunching possible at very large scale and at declining cost.”

Many technologists have been working on such systems, largely through small-scale experiments and pilot projects aimed at exploring the boundaries. Current work in the area is being done by telecommunications companies including Alcatel and Nokia, as well as academic institutions such as MIT – which ran a scheme to track rubbish in Seattle as a way of checking the effectiveness of the city’s waste removal and recycling services.

The McKinsey report suggests areas for future growth such as the creation of complicated systems that can act independently of an operator, as well as other developments in tracking, decision-making and automation.

The concept of so-called “ubiquitous computing” has long been a favourite subject for science fiction authors, but recent developments have made the concept of embedded, connected – and even intelligent – devices much more like a reality than a fantasy.

The writer and futurist Bruce Sterling coined the idea of “spime” – physical objects that can be tracked through GPS and interact with their environments using RFID. Meanwhile Adam Greenfield, an information architect and designer now working for Nokia, developed many concepts at the heart of the movement in his 2006 book Everyware.

While some of the ideas in the report bear all the hallmarks of fiction, its authors point out that many of these technologies are already in use.

“Pill-shaped micro-cameras already traverse the human digestive tract and send back thousands of images to pinpoint sources of illness,” they write.

“Precision farming equipment with wireless links to data collected from remote satellites and ground sensors can take into account crop conditions and adjust the way each individual part of a field is
farmed—for instance, by spreading extra fertiliser on areas that need more nutrients.”

The internet of things is not without its problems, however. Two years ago scientists demonstrated that could use radio signals to hack into pacemakers – effectively taking control of a life-saving technology that had been implanted inside a patient’s body.

McKinsey’s report suggests that companies working on such ideas must examine a number of areas, including privacy, security and data protection.

Retailers early adopters of social media

- Retailers early adopters of social media - but is it right for all businesses? Interesting article in Internet Retailing this week

Where is SEO and PPC heading in 2010?

by Sarah Clark on February 19, 10

Independent search marketing agency Greenlight has come up with a list of the top ten trends in natural and paid search for 2010:

1. Investment into ‘TwitFaceSpace’ will continue to rise

Although social media sits within its own channel, many advertisers are trusting search agencies with their social strategies and investments. For paid search specifically, Greenlight has seen an increased investment from advertisers wanting to appear across Facebook’s placement targeting programme. The ‘new improved’ demographic breakdown launched in November 2009 — allowing an advertiser to target a specific group of consumers — has actually delivered some very promising results. “While social media has been seen very much as a branding tool — it is positive to note that affordable cost-per-acquisitions (CPA) can be acquired if used effectively,” says Hannah Kimuyu, director of paid search at Greenlight. “This said it’s all in the tracking. Without sufficient tracking in place (third party sources only — Facebook doesn’t offer any conversion data), advertisers will quickly pull away from the social phenomenon as it somewhat still feels like an extravagant investment.”

Submitted by Sarah Clark on February 19, 2010 – 2:24 pm4 Comments
Independent search marketing agency Greenlight has come up with a list of the top ten trends in natural and paid search for 2010:
1. Investment into ‘TwitFaceSpace’ will continue to rise
Although social media sits within its own channel, many advertisers are trusting search agencies with their social strategies and investments. For paid search specifically, Greenlight has seen an increased investment from advertisers wanting to appear across Facebook’s placement targeting programme. The ‘new improved’ demographic breakdown launched in November 2009 — allowing an advertiser to target a specific group of consumers — has actually delivered some very promising results. “While social media has been seen very much as a branding tool — it is positive to note that affordable cost-per-acquisitions (CPA) can be acquired if used effectively,” says Hannah Kimuyu, director of paid search at Greenlight. “This said it’s all in the tracking. Without sufficient tracking in place (third party sources only — Facebook doesn’t offer any conversion data), advertisers will quickly pull away from the social phenomenon as it somewhat still feels like an extravagant investment.Submitted by Sarah Clark on February 19, 2010 – 2:24 pm4 Comments
Independent search marketing agency Greenlight has come up with a list of the top ten trends in natural and paid search for 2010:
1. Investment into ‘TwitFaceSpace’ will continue to rise
Although social media sits within its own channel, many advertisers are trusting search agencies with their social strategies and investments. For paid search specifically, Greenlight has seen an increased investment from advertisers wanting to appear across Facebook’s placement targeting programme. The ‘new improved’ demographic breakdown launched in November 2009 — allowing an advertiser to target a specific group of consumers — has actually delivered some very promising results. “While social media has been seen very much as a branding tool — it is positive to note that affordable cost-per-acquisitions (CPA) can be acquired if used effectively,” says Hannah Kimuyu, director of paid search at Greenlight. “This said it’s all in the tracking. Without sufficient tracking in place (third party sources only — Facebook doesn’t offer any conversion data), advertisers will quickly pull away from the social phenomenon as it somewhat still feels like an extravagant investment.”