- Retailers early adopters of social media - but is it right for all businesses? Interesting article in Internet Retailing this week
Where is SEO and PPC heading in 2010?
by Sarah Clark on February 19, 10
Independent search marketing agency Greenlight has come up with a list of the top ten trends in natural and paid search for 2010:
1. Investment into ‘TwitFaceSpace’ will continue to rise
Although social media sits within its own channel, many advertisers are trusting search agencies with their social strategies and investments. For paid search specifically, Greenlight has seen an increased investment from advertisers wanting to appear across Facebook’s placement targeting programme. The ‘new improved’ demographic breakdown launched in November 2009 — allowing an advertiser to target a specific group of consumers — has actually delivered some very promising results. “While social media has been seen very much as a branding tool — it is positive to note that affordable cost-per-acquisitions (CPA) can be acquired if used effectively,” says Hannah Kimuyu, director of paid search at Greenlight. “This said it’s all in the tracking. Without sufficient tracking in place (third party sources only — Facebook doesn’t offer any conversion data), advertisers will quickly pull away from the social phenomenon as it somewhat still feels like an extravagant investment.”
Submitted by Sarah Clark on February 19, 2010 – 2:24 pm4 Comments
Independent search marketing agency Greenlight has come up with a list of the top ten trends in natural and paid search for 2010:
1. Investment into ‘TwitFaceSpace’ will continue to rise
Although social media sits within its own channel, many advertisers are trusting search agencies with their social strategies and investments. For paid search specifically, Greenlight has seen an increased investment from advertisers wanting to appear across Facebook’s placement targeting programme. The ‘new improved’ demographic breakdown launched in November 2009 — allowing an advertiser to target a specific group of consumers — has actually delivered some very promising results. “While social media has been seen very much as a branding tool — it is positive to note that affordable cost-per-acquisitions (CPA) can be acquired if used effectively,” says Hannah Kimuyu, director of paid search at Greenlight. “This said it’s all in the tracking. Without sufficient tracking in place (third party sources only — Facebook doesn’t offer any conversion data), advertisers will quickly pull away from the social phenomenon as it somewhat still feels like an extravagant investment.Submitted by Sarah Clark on February 19, 2010 – 2:24 pm4 Comments
Independent search marketing agency Greenlight has come up with a list of the top ten trends in natural and paid search for 2010:
1. Investment into ‘TwitFaceSpace’ will continue to rise
Although social media sits within its own channel, many advertisers are trusting search agencies with their social strategies and investments. For paid search specifically, Greenlight has seen an increased investment from advertisers wanting to appear across Facebook’s placement targeting programme. The ‘new improved’ demographic breakdown launched in November 2009 — allowing an advertiser to target a specific group of consumers — has actually delivered some very promising results. “While social media has been seen very much as a branding tool — it is positive to note that affordable cost-per-acquisitions (CPA) can be acquired if used effectively,” says Hannah Kimuyu, director of paid search at Greenlight. “This said it’s all in the tracking. Without sufficient tracking in place (third party sources only — Facebook doesn’t offer any conversion data), advertisers will quickly pull away from the social phenomenon as it somewhat still feels like an extravagant investment.”
